Bank of America
My Name is Brian.
Cowrote this spot with a guy named Craig Johnson and another guy named Brian.
Power to make a difference
We created this anthem both to amplify the message and show support for Bank of America's partner organizations who are out there to make a difference in the world.
GCD: Karen Hite, Craig Johnson CD/AD: Bob Gates
GCD: Karen Hite, Craig Johnson CD: Bob Gates, Me ACD/AD: Pier Madonia CW: Saige Sharp Directed by Hello Scholar
26.2 For Chicago
Campaign for the Bank of America Chicago Marathon. The theme 26.2 for Chicago allowed us to tell the story of economic and social benefit to the city of Chicago. It also allowed us to tell some moving stories about people's personal motivations for being involved.
With Duda Bosnic (art) and Saige Sharp (writer)
Directed by Ed David
MLB MemoryBank
We created a social ecosystem for baseball fans to share their memories. Over a couple of years, 1.5 million users posted photos and videos with the #MLBmemorybank, and for some weird reason, LA Dodgers fans still do it two years later.
We led the conversation with original content posted about 5-6 times a season.
"Decades later, it’s still damn near impossible to find a comedy routine as clever, and perfectly pulled off, as Abbott and Costello’s “Who’s On First?” But while Red Sox pitchers Chris Sale, David Price, and Steven Wright might not have the classical comedy training or experience that the legendary duo does, they still did an impressive job pulling off the modern-day version of that classic act. Who knew a bank ad could be so well done?"
-JONAH KERI, Sports Illustrated
"It's on Sale" reached 1 Million viewers on social with the help of paid media. Then earned another 65 Million. At the time this was the second most engaged piece of content Bank of America had ever created.
With Matt Rocket (CD/Art)
Directed by Neil Tardio Jr.