Not that Fallon

Not that Fallon

What do you do when your friend is a great writer/cd and an awesome human being, but terrible at self-promotion? You do the self-promoting for him, but without letting him know so he can't stop you.

A series of LinkedIn posts led you to a mini-site designed to help you find the right Fallon. Click on the left and you’ll be taken to the famed Minnesota agency’s website, click on the right, the illustrious freelancer Fallon named Joe.

Though the counter doesn’t show it, the site and posts made it all around the world (with a curious amount of viewers from Minnesota) in a matter of days with zero media budget. We even got a like and a DM from Fallon’s (the agency) Head of Talent Julie McBride.

with Pier Madonia (Art) and not Joe Fallon (unwitting client)