U.S. Cellular | 7 hour pre-roll

We created a pre-roll for U.S. Cellular's latest offer - 7GB of data for $49 per month. That's a lot of data – in fact so much you could even waste some of it watching hours and hours of grass growing without feeling guilty. So we made a pre-roll ad where you could literally do just that. We exploited a feature in YouTube's TrueView platform that allows skippable ads to be any length, to serve up a seven-hour film. It was a first. And as you can imagine, engagement time went through the roof as people spent entirely too much time playing with it.

with Copywriter: Macie Soler-Sala Art Director: Pier Madonia
Directed by David Gray