#MLBmemorybank
We created a social ecosystem for baseball fans to share their memories. Over a couple of years, 2.5 million users posted photos and videos with the #MLBmemorybank, and for some weird reason, LA Dodgers fans still do it years later.
We led the conversation with original content posted about 5-6 times a season. Below are a couple of examples.
"Decades later, it’s still damn near impossible to find a comedy routine as clever, and perfectly pulled off, as Abbott and Costello’s “Who’s On First?” But while Red Sox pitchers Chris Sale, David Price, and Steven Wright might not have the classical comedy training or experience that the legendary duo does, they still did an impressive job pulling off the modern-day version of that classic act. Who knew a bank ad could be so well done?"
-JONAH KERI, Sports Illustrated
"It's on Sale" reached 1 Million viewers on social with the help of paid media. Then earned another 65 Million. (There’s that number again. I’m sure it’s an estimate, but 65 million is what they told me. Got written up in Sports Illustrated, so that’s gotta account for some. What do I know? I’m not in analytics.) At the time this was the second-most engaged piece of content Bank of America had ever created.
With Matt Rocket (CD/art)
”On Sale” Directed by Neil Tardio Junior
”Enter Sandmand” Directed by Christian Hoagland
For the record the kid’s homer was not staged (other than the fact that Mariano threw him a meatball.) All the camera angles and amazing shots were captured in real-time by Christian Hoagland and Eric D’Mario’s amazing team of camera operators. For my money, the kid was out of the baseline at home, but I think the ump got swept away in the moment. Glad he did. It made for great film.